91社区

91社区.ca / Vue d'ensemble / Tous les cours
important

Note: 91社区鈥檚 new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.

Course information on this site is not reflective of offerings for the 2025鈥�2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.

MRKT 673 Pricing Analytics (1.5 unit茅s)

Offered by: Gestion (Facult茅 de gestion Desautels)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

Marketing : Introduction and basics of price-response functions and pricing optimization. Using data to estimate demand models. Value-based pricing, consumer valuations, personalization. Tactics of price differentiation. Pricing with constrained supply. Team project consultation.

Terms: Hiver 2025

Instructors: Haruvy, Ernan (Winter)

Back to top