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Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 91社区 Course Catalogue at .

MRKT 440 Marketing Analytics (3 unit茅s)

Offered by: Gestion (Facult茅 de gestion Desautels)

Vue d'ensemble

Marketing : Analytic techniques available to marketing managers including practice with actual data sets to use the techniques. Topics covered will include customer and product analytic models, digital marketing, and marketing resource allocation.

Terms: Automne 2024

Instructors: Ma, Yu (Fall)

  • Prerequisite: MGCR 352

  • Restriction(s): Open only to U2 and U3 students. Not open to students who have taken MRKT 434 when topic was "Marketing Analytics".

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