91社区

Marie Josee Lamothe

Title: 
Professor of Practice, Desautels Faculty of Management & Bensadoun School of Retail Management; Academic & Executive Director, 91社区 Dobson Centre for Entrepreneurship
Marie Josee Lamothe
Contact Information
Email address: 
mariejosee.lamothe [at] mcgill.ca
Address: 

Bensadoun Retail School of Management

Bronfman Building

1001 Sherbrooke St W, Montreal, Quebec H3A 1G5

Area(s): 
Marketing
Bensadoun School of Retail Management
Teaching areas: 

Business Faculty

Dobson Entrepreneurship Center

Bensadoun Retail School of Management

Biography: 

Marie Jos茅e Lamothe, GCB.D

Mrs. Lamothe has over 25 years of experience in the competitive digital and consumer products world (Google, L鈥橭r茅al, Procter & Gamble). She is best noted for her expertise in Digital Transformation and Global Branding.

Mrs. Lamothe is a Director on Canadian public and private boards among which Alimentation Couche-Tard (TSX), RioCan REIT (TSX), Group Dynamite (TSX).

Since August 2018, she is the President of Tandem International and works closely with VCs as an advisory partner to their portfolio of small/medium enterprises.

Mrs. Lamothe is also a Professor of Practice at 91社区 (Desautels Business Faculty) and administers 91社区's Dobson Center for Entrepreneurship whose mission is to transform the university鈥檚 innovation into viable startups.

From 2014 to 2018, she acted as Managing Director at Google Canada, overseeing go-to-market practices for 14 industries. She also held several executive positions at L鈥橭r茅al between 2002 and 2014, from International Marketing Director in France to Chief Marketing Officer and Chief Corporate Communications Officer in Canada.

In recent years, she has been appointed by the Treasury Board of Canada to the Audit Committee for Ministries such as Employment and Social Development Canada (ESDC) and Canadian Border Services Agency (CBSA) and nominated by the Canadian Revenue Agency (CRA) Commissioner to its external advisory panel. Mrs. Lamothe was also appointed to the 2017 Advisory Council on Economy and Innovation for the Government of Quebec. She was a Member of Canada 150 Research Chairs Multidisciplinary Review Panel which aims to award research chair positions to Canadian universities and enhance Canada鈥檚 reputation as a global center for science, research, and innovation excellence.

Ms. Lamothe is a graduate of Mathematics & Economics with honors from the University of Montreal and from INSEAD's L'Oreal's Executive Management program, with program certifications from MIT Sloan & MIT CSAIL Artificial Intelligence: AI Implications for Business Strategy (2020), from Said Business School Oxford University in Cybersecurity for Business Leaders (2021), and from NASBA (National Association of State Boards of Accountancy) in Assessing Cybersecurity Risks (2021). In 2023, she earned a Professional Designation in regulatory standards of environmental, social, and governance (ESG): GCB.D.

Awards & recognitions:

Ms. Lamothe has recently earned a Triple E Award聽recognition for her Entrepreneurship and Engagement Excellence in Higher Education. She has been awarded the Desautels Achievement Award by 91社区, which recognizes individuals who serve as role models for students in their education, career, and philanthropic contributions. She received an Honoree Diploma from the University of Montreal for her contribution to the advancement of our society. The Boardlist named her among the Top 10 women in tech in Canada, and InfoPresse nominated her as a Personality of the Year in Quebec. She was also recognized among Canada鈥檚 Top 100 Most Powerful Women in the Financial Post and Canada鈥檚 Marketers of the Year by Strategy magazine. Forbes Magazine and Social Media Magazine (US) recognized her among Top Marketing Minds To Follow on social media in North America, and Canadian Business Magazine nominated her among Canada's 40 Global Leaders.

Courses: 

RETL 601. Foundations of Retailing .

Note: For information about Fall 2025 and Winter 2026 course offerings, please check back on May 8, 2025. Until then, the "Terms offered" field will appear blank for most courses while the class schedule is being finalized.

Credits: 3
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.

Description

Consumer behaviours, emerging trends, technologies and financial approaches to sustainability, and how they can lead to retail innovations that can significantly improve operational efficiencies, competitiveness, customer satisfaction and provide foundation for a better society.
  • Corequisite: RETL 603
  • Restructure: Open only to Master's students within the Desautels Faculty of Management

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

RETL 610. Environmental Social Governance, Entrepreneurship & Retail

Note: For information about Fall 2025 and Winter 2026 course offerings, please check back on May 8, 2025. Until then, the "Terms offered" field will appear blank for most courses while the class schedule is being finalized.

Credits: 3
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.

Description

The importance of environmental, social and governance (ESG) principles that drive social and economic value creation. The basis of a startup and presenting it to ESG-driven entrepreneurs and investors.

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

RETL 410. Sustainable Retail and Entrepreneurship.

Note: For information about Fall 2025 and Winter 2026 course offerings, please check back on May 8, 2025. Until then, the "Terms offered" field will appear blank for most courses while the class schedule is being finalized.

Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

Stages of developing a business concept in sustainability and retail. The experiential learning component culminates in a competition where student teams will pitch their business ideas to a panel of external business experts.
  • Restrictions: Open to U2 & U3 students.
  • Restrictions: Open to U2 & U3 students.

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

RETL 402. Innovations in Retailing.

Note: For information about Fall 2025 and Winter 2026 course offerings, please check back on May 8, 2025. Until then, the "Terms offered" field will appear blank for most courses while the class schedule is being finalized.

Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

Exploration of emerging trends, consumer behaviour and technologies and how they can lead to retail innovations that can significantly improve operational efficiency, customer satisfaction and provide a foundation for a sustainable and improved society.
  • Prerequisite(s): MGCR 352
  • Restricted to U2 & U3 students.

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

MRKT 459. Retail Management.

Note: For information about Fall 2025 and Winter 2026 course offerings, please check back on May 8, 2025. Until then, the "Terms offered" field will appear blank for most courses while the class schedule is being finalized.

Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.
  • Prerequisite: MGCR 352

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

91社区-HEC EMBA聽(Innovation, Leadership, Entrepreneurship)

91社区 Executive Institute (Innovation, Leadership, Entrepreneurship)

Bensadoun Retail School of Management Executive program

Group: 
Faculty
CAS Professoriate
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